- User ID-based bidding
- Impression share-based bidding
- Daily budget pacing
- Auction-time bidding
Auction-time bidding is a core benefit of Google Ads automated bidding.
Automated bidding in Google Ads is a feature that uses machine learning algorithms to adjust bids in real-time based on the likelihood of achieving a specific advertising goal, such as maximizing conversions or maximizing click-through rate. By automating the bidding process, advertisers can save time and optimize their campaigns more effectively.
Auction-time bidding is a core benefit of Google Ads automated bidding because it allows the system to make bid adjustments for each individual auction based on various signals, such as the user’s device, location, time of day, and search query. This ensures that the advertiser’s bid is optimized for each individual auction and increases the chances of winning that auction.
User ID-based bidding is not a core benefit of Google Ads automated bidding. This type of bidding involves targeting specific users based on their unique user ID, which is not currently a feature of Google Ads.
Impression share-based bidding is another type of automated bidding strategy that focuses on maximizing the number of impressions an ad receives. While it is a useful strategy, it is not the core benefit of Google Ads automated bidding.
Daily budget pacing is a feature that helps advertisers evenly distribute their budget over a specific period, such as a day or a week. While this is an important feature, it is not directly related to the benefits of automated bidding in Google Ads.