HomeQ & AIn an SEM auction, your quality score is based on which aspect...

In an SEM auction, your quality score is based on which aspect of your ad?


  • Bid
  • Relevance
  • Wit
  • Length


In an SEM auction, your quality score is based on the “relevance” aspect of your ad.


Quality score is a metric used by search engines to determine the quality and relevance of an ad and its landing page. The score is calculated based on several factors, including the ad’s click-through rate, the relevance and quality of the ad’s copy and keywords, the quality of the landing page, and the historical performance of the advertiser’s account.

The relevance aspect of the ad considers how well the ad matches the user’s search query and the relevance of the ad copy to the landing page. A high-quality score indicates that the ad is relevant and useful to the user, which can lead to a higher ad position and a lower cost-per-click.

In SEM auctions, quality score is often used in combination with the bid amount to determine the ad’s position on the search engine results page (SERP). Advertisers with a high-quality score can achieve a higher position on the SERP than those with a lower quality score, even if their bid amount is lower.

Wit and length are not considered as factors for calculating the quality score of an SEM ad.


Enhancing Local SEO: Elevating Your Local Search Engine Optimisation Efforts

In today's digital world, local businesses must prioritise local search engine optimisation (SEO) to gain a competitive edge online. Neglecting this critical aspect of online...

What Can Google Ads Do With Audiences from Google Analytics When These Two Services Are Linked?

Audiences in Google Ads can be contacted for customer research Audiences in Google Ads can be used to see industry benchmarking data Audiences in Google Ads can...

What Are Two Ways Dynamic Search Ads Brings Value to an Advertising Campaign? (Choose Two.)

It promotes advertising on social media platforms. It allows for greater control over keywords. It reduces the needed advertising budget. It creates new ads automatically. It finds traffic an...

Why is Optimizing Your Ad Rotation When Setting up Your Ads Recommended?

You’ll be able to serve multiple ads per query. Users will be able to review your ads more quickly. Users will be able to see more of...

Most Popular