- Machine learning
“Search” is not a component of Google Display Ads’ value proposition.
Google Display Ads’ value proposition includes several key components, including:
- Intent: Google Display Ads can help advertisers reach people who are interested in their products or services.
- Machine Learning: Google Display Ads uses machine learning to help advertisers create effective ads and reach the right audience.
- Performance: Google Display Ads can help advertisers achieve their marketing goals by driving conversions, increasing brand awareness, and reaching their target audience.
“Search” is not typically included as a component of Google Display Ads’ value proposition because Google Search Ads are a separate advertising product that targets users based on their search queries, whereas Google Display Ads target users based on their interests and online behavior. However, it’s worth noting that Google Ads as a whole offers a range of advertising products and solutions that can help advertisers reach users at different stages of the customer journey, including both search and display advertising.