- URL filtering
- Categories
- Landing pages
- Page feeds
Answer: The dynamic search ads option that allows an advertiser to group web pages under custom labels is “Page feeds.”
Page feeds enable advertisers to create custom labels for different sets of web pages, allowing for more specific targeting and customization in dynamic search ads campaigns. This helps advertisers organize and manage their ads more effectively by grouping pages based on specific criteria or attributes.
The role of other three options are:
URL Filtering:
- URL filtering allows advertisers to include or exclude specific web pages from their dynamic search ad campaigns based on the URLs of those pages.
- Advertisers can use this option to fine-tune their targeting by specifying which pages should be eligible for dynamic search ads and which should be excluded.
- For example, you can include only certain product categories, landing pages, or specific parts of your website in your DSA campaign while excluding others.
Categories:
- Categories, in the context of Dynamic Search Ads, involve organizing web pages into predefined categories or groups based on Google’s understanding of the content on those pages.
- This option leverages Google’s automatic categorization of your website’s pages to help target ads more effectively.
- Google’s algorithms determine which category a web page belongs to, and advertisers can choose to target or exclude specific categories for their DSA campaigns.
- It can be a helpful way to ensure your ads are shown to the most relevant audience based on the content of your web pages.
Landing pages
- Landing pages are an essential component of dynamic search ads. When creating a DSA campaign, advertisers specify a list of landing pages from their website.
- Dynamic search ads are automatically generated based on the content of these selected landing pages. Google uses its web crawling and indexing technology to determine the ad’s headline and destination URL.
- The landing pages option essentially defines the core web pages that will be used as the basis for generating dynamic ads, making it a critical component in the campaign’s setup.
- Advertisers need to ensure that these landing pages are well-optimized and accurately represent the products or services they want to promote.
