- Audiences in Google Ads can be contacted for customer research
- Audiences in Google Ads can be used to see industry benchmarking data
- Audiences in Google Ads can be used to adjust the geotargeting of ad campaigns
- Audiences in Google Ads can be used to target ad campaigns
When Google Ads is linked with Google Analytics, Audiences in Google Ads can be used to target ad campaigns.
You can leverage the audience data from Google Analytics to create more targeted and personalized ad campaigns in Google Ads. For example, you can show ads to users who have visited specific pages on your website, completed certain actions, or met other criteria defined in Google Analytics.
How to Link Google Ads with Google Analytics?
To link Google Ads with Google Analytics, follow these steps:
Step 1: Sign in to Your Google Analytics Account
Ensure you are signed in to the Google Analytics account associated with your website.
Step 2: Sign in to Your Google Ads Account
Sign in to your Google Ads account using the same Google account or email address that you use for Google Analytics.
Step 3: Access Google Ads Linked Accounts
In Google Ads, click on the “Tools & Settings” icon (the wrench) in the upper right corner and then select “Linked accounts” under the “Setup” section.
Step 4: Link Google Analytics
In the “Linked accounts” section, locate the “Google Analytics” card and click “Details.”
Step 5: Link Google Analytics Property
Click the “Link” button to associate your Google Analytics property with your Google Ads account. This will open a new window.
Step 6: Choose Google Analytics Property
In the new window, select the Google Analytics property that corresponds to your website.
Step 7: Configure Settings
You’ll be prompted to configure the settings for your link. Here, you can choose to enable auto-tagging for your Google Ads account. Auto-tagging allows Google Ads to track and report on additional data in Google Analytics.
Step 8: Link the Accounts
After configuring your settings, click the “Link accounts” button. This action will establish the link between your Google Ads and Google Analytics accounts.
Step 9: Confirm the Link
Once you’ve linked the accounts, Google will provide a confirmation message. You can review the link’s details and settings.
Step 10: Verify the Link
To ensure the link is functioning correctly, visit the “Linked accounts” section in your Google Ads account. You should see the linked Google Analytics property there.
The process is now complete, and your Google Ads and Google Analytics accounts are linked. You can start using Google Analytics data to optimize your Google Ads campaigns and gain insights into user behavior on your website.