- Search Ads
- Social Ads
- Uploaded Image Ads
- Responsive Display Ads
Answer: The two main ad formats that can be used in a Google Display Ads campaign are: uploaded image Ads & responsive display Ads.
Explanation: What two main ad formats can be used in a Google display Ads campaign?
Uploaded Image Ads:
These are static image ads created by the advertiser and uploaded to the Google Ads platform. They can be in various formats such as JPEG, PNG, or GIF, and allow advertisers to showcase their products or services using visually appealing graphics.
Responsive Display Ads:
These ads are dynamic and automatically adjust their size, appearance, and format to fit the available ad space on different websites within the Google Display Network. Advertisers provide multiple images, headlines, descriptions, and logos, and Google’s machine learning algorithms optimize the combination of these elements to deliver the most effective ad to users.
Both ad formats offer different advantages and can be used effectively in a Google Display Ads campaign, depending on the specific goals and preferences of the advertiser.