It doesn’t matter from which category you belong. The ranking is important for everyone if you want to earn online. Your website will never receive traffic from search engines if your targeted keywords do not rank higher. If you are like many others, you probably feel constantly overwhelmed by the abundance of SEO information available. What are you supposed to believe and how do you even understand it? Some of the terms, advice, and guides are just so confusing it’s enough to leave anyone feeling pretty discouraged. Below are some SEO tips and techniques that are proven successful yet easy to follow!
Evaluate Your Content
Years ago, garbage content could rank and earn revenue because topics weren’t flooded with competition. Stuffing keywords 10-12 times in the content, meta description, and URL could rank a content then. Today, not only do you have to compete with other content, search engines are smarter. Bots can tell the difference between trash and quality and your readers aren’t going to waste their time reading garbage when the click of a mouse can get them the same or better information elsewhere. Content needs to be accurate, relevant to your title tag, and free of careless punctuation and grammatical errors.
Earn Trust
Earning the trust of the search engine is one of the most important things for ranking. And search engine loves niche websites for ranking. Let, you search the keyword “SEO tips for beginners” In Google. You will find all the top sites are SEO/ Digital marketing related.
Readers and customers want to be able to trust you, even if they have never met you. An easy way to make your site appear more trustworthy is to have a privacy policy. If you gather personal information, even if it’s only an email address, you should let them know upfront what you plan on doing with it.
It is also a good idea to offer a bit of personal information in the way of a profile or a short biography and provide a way to be contacted.
Make Sure Your Page Loads Fast
Not only does no one want to tap their fingers waiting for a page to load, but Google also frowns upon slow-loading pages. Yes, this means that it’s affecting your ranking.
If you are not sure if your page load times are fast or not, there is an online application that Google offers that you can use to check it. It will give you a score out of 100 as well as an analysis of what needs to be done to improve load time.
Three things to remember when it comes to improved load speed is to optimize your images, avoid 404’s and fix redirects. Most people have redirects that they don’t even know they have.
Backlinks from Authority Sites
If you are going to make backlinks from garbage sites. Just don’t do it. While sites like Copyblogger, Backlinko, Problogger, WebProNews, and SiteEngineJournal may be hard to get published on, they are worth the effort. Google places a very high value on links that come from these and other authority sites so even if your article is rejected, you want to make necessary edits or try a new article.
Put Thought into Your Title-tag
Your title tag is one of the most influential components of a page’s ranking. Your title tag always needs to contain your keyword and must be relevant to the content. Readers don’t like to be fooled and neither do search engines.
Meta-tags also hold some weight but they are not nearly as important as they once were. Use them but don’t abuse them!
Get Comfortable with RSS
Really simple syndication (RSS) is not as simple as it sounds but it is really not all that difficult either. Content syndication refers to article submission and RSS feeds. While article submission is a good start, content gets buried quickly with thousands of other articles constantly coming in.
RSS feeds to make your content accessible to other sites. If you are using WordPress, Blogger, or other popular platforms, you have an RSS feed built-in so you really don’t have to worry about it. If you need to syndicate your website yourself but you’re far from comfortable with technical topics, just use a site like RapidFeeds.com that will do it for you.
Make Use of Social Network Sites
You could spend thousands of dollars on advertising and still not get as far as you can using free social networking sites like Facebook and Twitter. Not only that, but many people also don’t realize that Google analyzes your participation on such sites and take this into consideration when determining your ranking. Google notice every share and like of your content on Social Media. So, always try to share your engaging content on Social Media after publishing it on your website.
