Which of the following will be achieved by including an offer in a search engine marketing (sem) ad?

• It will help the ad stand out and encourage people to click it
• It will guarantee the ad appears at the top of the search results
• It will increase the amount of users across your entire website
• It can increase the quality score of your ad

Answer:-

Including an offer in a search engine marketing (SEM) ad can achieve the following: It will help the ad stand out and encourage people to click it

Explanation:-

Including an offer in a search engine marketing (SEM) ad can help the ad stand out and encourage people to click on it because it provides an incentive for the user to engage with the ad and visit the advertiser’s website. An offer can take many forms, such as a discount, a coupon code, a free trial, or a limited-time promotion.

By including an offer, the SEM ad can differentiate itself from other ads on the search engine results page (SERP) and catch the user’s attention. An offer can also create a sense of urgency, encouraging the user to act quickly and click on the ad.

Moreover, an offer in the SEM ad can make it more appealing to users who are actively searching for a particular product or service. If a user sees an ad with a relevant offer that matches their search intent, they are more likely to click on the ad and visit the advertiser’s website to take advantage of the offer.

Overall, including an offer in a search engine marketing (SEM) ad can increase the ad’s visibility, click-through rate, and conversion rate, ultimately leading to higher ROI for the advertiser.